Category: SEO

SEO Copywriting for WordPress: 5 Simple Steps for Newbies

1. Communicate to a rightful audience.

SEO copywriting is not just about making a nice web design and published content. You must know and understand your target audience well. Even if your website is already getting a big amount of daily traffic, it’s still possible that your posts are not getting the traffic they should get. Make sure that you are reaching out to the rightful audience.

2. Update your pages regularly.

This is an important SEO copywriting tip for beginners like you. Learn from successful copywriters. They also keep their pages updated with fresh statistics, better solutions and new ideas. Remember, the online world is fast-changing and dynamic. New ideas are blooming every single days. Keep up with the times.

3. Conduct keyword research properly.

Keyword research is an important ask for all copywriters. In order to look for the best solutions, people type in certain keywords on search engine boxes. There are two types of keywords you must learn about–focus keywords and long-tail keywords. Make sure to research more on this before making any final decisions with regards to your WordPress blog. You can also use keyword research tools to maximize efficiency.

4. Don’t forget to analyze your competition.

Competitor analysis is a crucial task in SEO copywriting. To create amazing content that stands out from the rest, you need to know the content of your competitors. Understand their weaknesses, strategies and strengths. That way, you can learn how to be better than them.

5. Better Headlines

Headlines are the very first things people see on a web page. There are plenty of local SEO services in Malaysia that can help you with this. To attract more people, headlines should be catchy, attractive, curiosity arousing and appealing.

What Does an SEO Consultant Actually Do?

What Does an SEO Consultant Actually Do?

All About The SEO Consultant

Do you want to work in the digital marketing field as an SEO consultant? If you really want to fulfill your business and clients’ SEO needs, you need to know what this position entails.

1. General Search Engine Optimization Advice

What Does an SEO Consultant Actually Do?

Every professional SEO consultant should be able to answer all inquiries regarding SEO.

Full-on roadmaps and analyses are not necessary at all times. Just simple targeted questions that needs to be addressed by an expert.

2. Evaluate and Analyze an Ongoing SEO Campaign

This is the most common responsibility of an SEO consultant. A consultant will be asked to analyze existing SEO campaigns, and come up with new tactics that can further improve them. Usually, an SEO audit will be required. Certain actions must be executed to monitor performance.

3. Create an SEO Strategy

Not all businesses run SEO campaigns. An SEO consultant is usually asked to develop a 6- to 12-month SEO strategy to drive in more organic search traffic. Then, the business needs to execute the plan, while the SEO consultant is there on standby for guidance.

Along the SEO campaign process, course correction will be executed from time to time. That is why having a reputable consultant is essential to lead the process to the right path.

4. Train In-House Digital Marketing Team

Various companies already have teams that handle digital marketing matters.

What Does an SEO Consultant Actually Do?All that is left to do is get an SEO consultant for more training and guidance.

The SEO consultant will be the one to analyze the campaigns, and guide each of the members towards better results. This kind of consulting is common with several digital marketing firms. They want to improve their staff’s performance, so they can get their clients’ the best possible results.