Month: December 2018

8 Key Ingredients for a Successful Mobile App

8 Key Ingredients for a Successful Mobile App


Take a gander at the different mobile app stores available out there and you will find that there are millions upon millions of different applications. With so many apps available today, business owners are finding a hard time to make their own apps more prominent than others.

Despite this fact, you have to understand that a mobile app is created solely to make people’s lives easier. If you can do that, your application will no doubt be placed in the upper echelon. So, how can you achieve this? Read on to find out the key ingredients to make your best mobile app development packages even more successful.

It Should Help Solve a Problem

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There is no doubt that you have plenty of competition in your niche and they might also have an application of their own as well. However, you have to closely examine theirs and you might find that although they do have an app for their business, it rarely even solves a person’s problem.

For instance, if you have a shopping app and you find that your competitor’s variants do not have a pretty seamless check out method, then you might want to look into that and improve in the areas that they are lacking.

Make sure that when you have an application created for your business that it has a clear vision; a clear purpose.

Focus on Only One Core Feature

Although it would seem enticing to make your app a jack of all trades, it is still best that you focus on only one core feature. There are a few reasons why you want to do this. First, a simple app would mean that it is much easier to use.

Second, it doesn’t bloat the hardware making it faster to load than others. Third, people would only use a particular feature only, so you might as well just focus on one.

Deliver Great Value

No matter what your app is going to be, you only have to think about one thing: how to best deliver value to your customers.

Developer for All Platforms

At the time of writing this article, there are only two major mobile operating systems and that is the iOS for iPhones and Android for pretty much other brands out there. It might seem to be costly, but developing a multi-platform app will broaden your reach considerably.

Offline Functionality

Despite users utilizing the internet often, it would still be best to have your app work while it is disconnected or barred from using mobile data or WiFi. This is so that people can still enjoy what you have to offer despite minor inconveniences.

Maintain Consistently High Performance

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When an application is buggy, most people will likely not use it and only a handful of people will, albeit not too often.

Always make sure to maintain high performance at all times. Nobody wants to use an app that is slow to load with a buggy performance to match.

Continuously Test Your App

Before launching your own application, it would be best if your team would be able to test it first. There might be some lapses in the part of the developers during the creation process and it might only be known once the app has been tested by other users.

Again, nobody wants to use a buggy app, so make sure that you do some testing on your end to ensure quality and performance is always there.

Create a Marketing Strategy

Think of your application as an extension of your product line in that in order for it to gain traction, you must be able to market it. Developer your own marketing strategy so that your app will become more prominent. This will also mean that you might have to resort to conventional methods of advertising such as print ads and even TV ads as well.

8 Creative Web Design Tips To Boost Your Conversion Rate

8 Creative Web Design Tips To Boost Your Conversion Rate

What is conversion rate? It is the visitor percentage of your website. No specific benchmark for a reasonable conversion rate. Every industry has its own standards, depending on the kind of business model.

Are you struggling to improve your website’s conversion rate? Below are some creative web design services and techniques that can help you improve your conversion rate.

1. Video Landing Page

Landing pages are standalone webpages which are specifically designed to promote your services or products effectively. Until today, business owners utilize text and infographics in landing pages to get more visitors. However, it’s time to explore the efficiency of video landing pages.

A good video can tell the beautiful story behind your brand—something that will never be achieved by static images.

2. Keep everything simple.

Simplicity is a significant factor in generating website conversions. Make sure to incorporate a sound, simple and straightforward design. A basic design would help users understand your website content in a better way. This can deliver an efficient user experience, and can encourage users to convert.

3. Utilize the 8-second rule.

This is a rule of thumb in web design. You only have around 8 seconds to capture the attention of your visitors. You have a very short opportunity to convey your business message, so you need to do it in an effective manner.

4. Use huge, bold typography.

Huge, bold letters have always been a trend. Visually-appealing typography can improve your brand and your website. Why? They are easy to understand and read, and can get the attention of every user.

5. Optimize your website speed.

Website users are very impatient when it comes to surfing the internet. If your pages have slow loading times, then you need to do something about it. Ever second is crucial, and might lose you tons of conversions and opportunities.

Below are the free tools you can utilize to improve your website speed, and troubleshoot speed-related issues:

  • GTmetrix
  • KeyCDN
  • Sucuri
  • Google PageSpeed Insights
  • Pingdom

6. Achievement Counter

Web designers need to monitor lots of stats and numbers. Market yourself more by adding a catchy achievement counter in your website. This can help you establish your credibility, and foster the trust of your audience. In turn, it will help you improve conversion rate.

7. Utilize Negative Spaces

Negative spaces are imperative in every website design. These are white spaces containing no elements. This can be spaces between your content and their headers, and content and sidebars. Always utilize negative spaces in your webpages to establish call-to-action buttons which can increase conversion chances.

8. Consider Using an F-Layout

Researchers have recently discovered that users tend to scan the entire screen at an “F-shaped pattern.” This only means that a user’s attention span is at the topmost part of a webpage. Take advantage of this by placing catchy call-to-action buttons along that F-shaped frame.

Day Trading Setups for Making Profits

Day Trading Setups for Making Profits

Day Trading Setups

There are a lot of opportunities when it comes to trading. There are also many strategies spreading online for making profits and let’s say that some of them are effective and some are not. In despite of the day trading, there are price patterns can reoccur and the signal trading opportunity for the investors who already know about what they’re looking for. And those daily price changes seems to be the indicator of the trends that most of the traders can take a benefit from it.

In some particular cases, causing a price to sudden movement in specific directions when most of the traders are being forced out of their trades in the day trading prices.

Impulse-Pullback-Consolidation Breakout.

Day Trading Setups for Making Profits
These trading sessions start with a stronger move in one direction, often called as impulsive waves. This occurs for more than 5 to 15 min after the stocks open for the trading.

This price might pulling back and stalling out, forming consolidations where most of the price moves sideways for more or less 2.5 minutes. These consolidations should usually occurs within the range of impulsive waves. And if the price will falling off the open, then the both pullback and the consolidation might occurs below the opening price. And when the consolidations are larger than the impulse wave, then the pattern might lesser effective.

Reversal-Consolidation Breakout.

Well, not all impulse are being followed by them, referring to smaller pullbacks and the consolidations. Occasionally, you’ll get bigger moves in one direction that’s followed by even bigger moves in an opposites direction instantly. It is called reversal. In this case, you really need to focus on the recent major move.

Reversal at Support/Resistance.

Both levels are being represented as a horizontal or a diagonal line where most other prices have reversed off this line not less than 2 times before. When you’re looking for a trade setup near support or the resistance, then it doesn’t need to occur both levels. These levels are telling you to be alert because both levels could be close at hand. BUT you  have to trade a signal if the price will break above the both levels.

False Breakouts Help Confirm Trades.

Day Trading Setups for Making Profits
Recognizing a false breakout pattern can be more effective when using the best strategies for trading. And if the price are trying to go higher and could not. If it is breaking out the bottom of the consolidation, then traders can undertake short trades.

What Does an SEO Consultant Actually Do?

What Does an SEO Consultant Actually Do?

All About The SEO Consultant

Do you want to work in the digital marketing field as an SEO consultant? If you really want to fulfill your business and clients’ SEO needs, you need to know what this position entails.

1. General Search Engine Optimization Advice

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Every professional SEO consultant should be able to answer all inquiries regarding SEO.

Full-on roadmaps and analyses are not necessary at all times. Just simple targeted questions that needs to be addressed by an expert.

2. Evaluate and Analyze an Ongoing SEO Campaign

This is the most common responsibility of an SEO consultant. A consultant will be asked to analyze existing SEO campaigns, and come up with new tactics that can further improve them. Usually, an SEO audit will be required. Certain actions must be executed to monitor performance.

3. Create an SEO Strategy

Not all businesses run SEO campaigns. An SEO consultant is usually asked to develop a 6- to 12-month SEO strategy to drive in more organic search traffic. Then, the business needs to execute the plan, while the SEO consultant is there on standby for guidance.

Along the SEO campaign process, course correction will be executed from time to time. That is why having a reputable consultant is essential to lead the process to the right path.

4. Train In-House Digital Marketing Team

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Various companies already have teams that handle digital marketing matters.

All that is left to do is get an SEO consultant for more training and guidance.

The SEO consultant will be the one to analyze the campaigns, and guide each of the members towards better results. This kind of consulting is common with several digital marketing firms. They want to improve their staff’s performance, so they can get their clients’ the best possible results.